Facebook can be more than just a social tool. It can be used for professional networking or as a tool to promote a business. It is important to know how to use it in these different functions and make sure it looks professional.
This is what I posted on our class wiki:
This is a little more of a general note for using Facebook professionally. One article I read (12 Ways to Use Facebook professionally) talked about thinking of your Facebook page as your desk - you personalize it how you would a desk at your work place. I think the same could be applied to personalizing a page for a business enterprise. Another suggestion from the same source is include links to other group pages or businesses that are in some way related to yours - this allows you to network and reach a wider consumer base - if you have a link on theirs and they on yours, you help each other expand your audience. A third suggestion was be philanthropic. Perhaps your business wants to show that it supports finding a solution to environmental issues or something - use the Support Cause app to demonstrate to your consumers what is important to you. These were the three most useful suggestions I found to apply to using Facebook for a business.
No comments:
Post a Comment